Riverside, a vibrant city known for its rich cultural heritage, is home to two prominent art institutions—the Riverside Art Museum (RAM) and The Cheech Marin Center for Chicano Art, Culture & Industry (The Cheech). The Riverside Art Museum has been a beacon of visual arts education in Riverside and the Inland Empire for over 85 years. The addition of The Cheech in 2021 has solidified Riverside’s reputation as an arts destination.
The Cheech Center, housed in a beautifully adapted mid-century building next to the historic Mission Inn, offers an extensive collection of Chicano art. It spans various forms like painting, sculpture, photography, and video arts. This space immerses visitors in Chicano culture and art, creating a unique educational experience for Riverside residents and visitors.
Solution
Understanding the significance of The Cheech and RAM in the community, we embarked on a mission to redesign their website with a focus on user experience and functional utility.
Step 1: Brand Design Enhancement
We revitalized the website’s visual identity by incorporating modern and visually engaging design elements, a cohesive color palette that aligns with the vibrant and diverse Chicano culture in The Cheech’s collection, and high-quality imagery showcasing key exhibits and installations.
Step 2: Content Reorganization
We reorganized the website’s content to ensure users could easily find information and engage with the museum’s offerings. This involved streamlining navigation to make it intuitive and user-friendly, highlighting key sections like upcoming events, exhibitions, and membership options, and creating dedicated pages for ticket purchasing and membership sign-ups.
Step 3: Functional Improvements
To drive conversions and enhance user engagement, we implemented several functional improvements: simplified ticket and membership purchasing processes with clear calls-to-action, interactive elements such as virtual tours and exhibition previews, and integrated social media feeds to keep the community updated with real-time events and news.
Key Features & Activities
Enhanced User Experience
The reorganized content and intuitive navigation made it easier for visitors to find information and engage with the museum’s offerings.
Increased Engagement
The visually appealing design and interactive elements captured the essence of the museum, driving more user interaction.
Higher Conversion Rates
The streamlined ticket purchasing and membership sign-up processes resulted in a noticeable increase in sales and memberships.
Strengthened Brand Identity
The updated design elements reinforced the vibrant cultural heritage of The Cheech and RAM, resonating well with the target audience.
brief description
The Riverside Art Museum and The Cheech Center needed a website that not only reflected their brand’s rich history and cultural significance but also provided a seamless user experience. The primary goals were to improve overall brand design, reorganize content to enhance usability, and encourage users to purchase tickets and memberships.
client
Riverside Art Museum & The Cheech Center
